The ABOUT™ Toolbox is a portfolio of self-report instruments meant to assess people’s perceptions, attitudes, and behaviours towards Reduced-Risk Products* in a scientific, robust manner.

In alignment with the FDA’s draft guidance on modified risk tobacco products (MRTP), consumer perception and behaviour assessments are key components of assessing the full public health impact of tobacco harm reduction. Valid and reliable self-report measures are needed to assess consumer responses to MRTP in comparison with other commercially available tobacco and nicotine containing products.

The five key priority domains currently included in the ABOUT™ Toolbox are:


These instruments are designed using best measurement and development practices, to be fit-for-purpose and to accurately compare combustible and non-combustible products.

The ABOUT™ Toolbox instruments are distributed by Mapi Research Trust on PMI's behalf and made available to the wider scientific community through the ePROVIDE™ platform.

You can learn more about the ABOUT™ toolbox by accessing the recorded webinar "Introducing the ABOUT™ – Toolbox: A Measurement Innovation in Tobacco Regulatory Research" here. Note that you should register to get access to the recorded webinar.

By sharing the ABOUT™ Toolbox, PMI provides researchers with access to instruments that are:

  • Developed and validated with state-of-the-art methods, straightforward to implement, and easy to interpret.
  • Relevant to the whole spectrum of tobacco and nicotine-containing products.
  • Designed to facilitate comparisons of perception and behaviour data across academic, industry and public health research communities.

About™ - Perceived Risk

The instrument in a nutshell

This self-report instrument measures respondents' perceptions about the risk associated with the use of tobacco and nicotine containing products such as combustible products such as cigarettes, smoke-free products, and Nicotine Replacement Therapy products (NRTs). It can also be used to measure the perceived risks associated with cessation or other past use of smoking cigarette.


Measuring perceived risks


Two sets of perceptions can be measured: the perceived risks to the individual respondent, and the perceived risks to users of the product in general. Both versions share the same items and response options; only the opening sections differ to direct respondents to answer with personal or general risks in mind.

By quantifying perceived tobacco and nicotine-containing product risks, the ABOUT™ - Perceived Risk may be used by researchers in clinical and population-based studies to gather meaningful insight on:

  • The effects of risk perception on tobacco and nicotine-containing product use behaviour among current tobacco users,
  • The effects of risk perception on product use initiation among non-users,
  • The effects of risk communication on consumers’ understanding and perceptions of risk.

The instrument in detail

This instrument consists of three domains: 1) The Perceived Health Risk scale can be used either in the original 18-items version or a shorter 9-items version, 2) The Perceived Addiction Risk scale contains 7 items: 6 applicable to all products and an additional item applicable only to cessation, and 3) the instrument is complemented by two single items measuring Perceived Harm to Others. Two additional domains (social and practical risks) are currently under psychometric validation and will soon be available as two additional scales of the ABOUT™ - Perceived Risk.

The response options rely on a 5-point Likert-like scale. An "I don't know" response option is also proposed for each question.


The ABOUT™ - Perceived Risk instrument was validated using the electronic method of administration, though it can also be administered on paper. The time for administration is less than 5 minutes per scale, and less than 2 minutes for the 2 items on the Perceived Harm to Others domain.

Access ABOUT™ - Perceived Risk via ePROVIDE™

ABOUT™ - Perceived Risk is distributed by Mapi Research Trust on our behalf. Any questions on the instrument, the instructions for administration, scoring, interpretation, conditions of use, and its available translations, shall be directed to Mapi Research Trust.

Visit ePROVIDE™ for more information, and submit your request directly on this platform!

Related publications

Data regarding development and initial validation studies as well as linguistic validation into six languages have been published in peer-reviewed journals. The original name of the instrument was Perceived Risk Instrument (PRI), Personal version (PRI-P) and General version (PRI-G). The name was changed later to ABOUT™ - Perceived Risk, including the P and G versions.


About™ - Dependence


The instrument in a nutshell

The measurement of dependence on tobacco and/or nicotine-containing products (TNPs) has primarily focused on assessing product-specific dependence (notably cigarette dependence) rather than overall dependence associated with the use of one or more TNPs. Considering the range of TNPs currently available, and the diversity of product use behaviors, the ABOUT™ - Dependence was developed to provide a measure of perceived psychological dependence associated with the use of different TNPs and across exclusive and multiple TNPs users.

The initial validation of the ABOUT™ - Dependence was conducted in a diverse population of TNP users. This included exclusive and multiple TNP users across different products that contain tobacco (e.g., cigarettes, cigar/cigarillos, smokeless tobacco, waterpipe, and pipe), as well as products that contain nicotine but no tobacco (e.g., e-cigarettes). The broad applicability of the instrument to different product types and product use behaviors increases the applicability of the instrument to any other existing or novel TNPs.

The instrument in detail

The ABOUT™ - Dependence is based on an underlying conceptual framework developed from expert opinion, a comprehensive literature review, and concept elicitation interviews with different TNP users. The interviews with TNP users also included a cognitive debriefing aspect to review understanding of the items, and appropriateness of the response options.

Psychometric evaluation of the draft version of the instrument led to a 12-item final version of the instrument consisting of three main perceived dependence domains: 1) Extent of use (two items), refers to the timing of use (time to first product use, time from last product use to going to bed), 2) Signs and symptoms (five items) captures the feelings and experience of the symptoms of perceived dependence, and 3) Behavioral impact (five items) captures the behavioral aspects of perceived dependence and impact on daily activities.

The ABOUT™ - Dependence has been developed to be electronic/paper version self-administered instrument and time of administration is less than 5 minutes. Depending on the research question and focus of interest, the instrument can be scored and interpreted using separate scores for each domain and/or total composite scores across the three domains in the instrument.

Access ABOUT™ - Dependence via ePROVIDE™

The ABOUT™ - Dependence is distributed by Mapi Research Trust on our behalf. Any questions on the instrument, user manual, and the instructions for administration, scoring, interpretation, conditions of use, and its available translations, shall be directed to Mapi Research Trust.

Visit ePROVIDE™ for more information, and submit your request directly on this platform!

Related publications

Data regarding development and initial validation studies have been presented a several international scientific conferences, including the publication of a short paper in the proceedings of a symposium.

About™ - Product Experience

Product experience encompasses a range of self-reported expressions of an individual’s experience using a TNP and is a key predictive measure of short-term preference and long-term TNP use (O'Connor, 2018). The modified Cigarette Evaluation Questionnaire (mCEQ) has been endorsed by regulatory and public health bodies to use in the context of MRTP assessment (Hanson, 2009). The ABOUT–Product Experience includes three multi-item scales (satisfaction, psychological reward, wversion) and two single-item scales (craving reduction and enjoyment of respiratory tract sensation) arising from an adaptation and rewording of the mCEQ (Cappelleri, 2007) and the Product Evaluation Scale (Hatsukami 2013).

Psychometric testing and validation have been carried out for the use of the measure to assess a variety of TNPs (e.g., e-cigarettes, cigars/cigarillos, smokeless products, heated tobacco products) using a 7 days recall period.

The ABOUT–Product Experience will be soon available in eProvide!


About™ - Tobacco exposure


To date, there is no consensus on a standardized tool to measure consumption of different tobacco and nicotine-containing products (TNPs). Moreover, very few longitudinal tools exist which adequately capture the time-varying and complex nature of TNP use patterns. The development of the ABOUT™ - Tobacco Exposure is currently ongoing to enable the assessment of cumulative exposure to TNPs with the following requirements:

  • To be used at multiple times longitudinally,
  • To be brief and easy to complete in different administration mode,
  • To capture key variables of Frequency, Quantity, Duration (including initiation and cessation) of different TNPs,
  • To allow derivation of use patterns according to pre-defined user definitions,
  • To ensure stability of the measure in test-retest,
  • To ensure applicability cross-nationally.

The development of the ABOUT™ - Tobacco Exposure leverages content from an already published questionnaire, the Smoking Questionnaire, that provides a core set of questions that cover the major dimensions of cigarette smoking and demonstrates good test-retest reliability (Weitkunat, 2013; Sponsiello-Wang, 2017).

About™ - Health and Functioning

Health and functioning is a relevant dimension for the evaluation of Reduced Risk Product’s (RRPs) impact on public health and requires further investigation. To date, no established smoking-related quality of life measures have been shown to be sensitive enough to detect changes in health and functioning in otherwise healthy smokers who switch to RRPs.

Currently, efforts are ongoing to develop a new outcome measure for inclusion in the ABOUT™ Toolbox that would accurately reflect the health and functioning status of individuals who use TNPs, with a particular focus on healthy adult smokers who switch to RRPs. The goal of the ABOUT™ - Health & Functioning is to develop a sensitive self-report measure that will accurately assess relevant dimensions of health and functioning impacted by TNP use.

The measure’s development is underpinned by theoretical conceptual frameworks including, but not limited to, the WHO’s International Classification of Functioning, Disability (WHO, 2001), and Health (ICF) and the Revised Wilson and Cleary Model for Health-Related Quality of Life (Ferrans, 2005).

ABOUT-Health and Funct-RGB

The preparatory phase of the development included a scoping literature review, secondary analyses of existing qualitative focus groups and individual interviews, and convening of an expert panel and led to the identification of 69 relevant concepts. 33 existing health and functioning related measures were also retrieved to inform item generation and item banking.

The current phase includes qualitative concept elicitation studies in Germany, Japan and the US, to identify relevant concepts related to health and functioning that matter to users of smoke-free products (e.g. IQOS® users). A global Delphi panel survey is also organized with international Health care providers to ensure the clinical and cross-cultural relevance of the health and functioning concepts from a clinician perspective.

Next steps include the development of the measurement model, generation of items to best represent the different domains of the model, evaluation of the content validity of the draft items through cognitive debriefing, and assessment of the psychometric properties of newly generated ABOUT™ - Health and Functioning items with the intent to create calibrated item banks that could be used either as fixed forms or using computer adaptive testing (CAT). CAT is an innovative solution used to individualize and shorten existing self-report instruments and maintain reliable estimates for scores (Linacre 2000). As opposed to presenting all items in a fixed order, a CAT uses an algorithm to select which item will be presented to the participant next. As a result, the assessment is tailored to each individual participant.

Data regarding the preparatory phase have been presented at two international scientific conferences.

Related publications


* Reduced-Risk Products (“RRPs”) is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to adult smokers who switch to these products compared with continued smoking. We have a range of RRPs in various stages of development, scientific assessment, and commercialization. Our RRPs are smoke-free products that produce an aerosol that contains far lower quantities of harmful and potentially harmful constituents than found in cigarette smoke.